By

admin
Now that we’ve talked about how to achieve total brand protection, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers, videographers, brand kit developers, etc.)...
Continue Reading
Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things...
Continue Reading
The word “trademark” gets thrown around a lot, but what does it mean? Is owning a trademark really relevant to you as a small business owner? Today is your lucky day because we’re about to mic drop some serious trademark knowledge for you, right in your inbox! WHAT THE HECK IS A TRADEMARK? A trademark...
Continue Reading
As an entrepreneur, you know how important it is to establish an identifiable brand that consumers recognize and trust. It’s why you spent time and money conceptualizing your business name, logo, slogan, and marketing content. What if I told you that you may not actually own any of it? *Record scratch* That’s right! There are...
Continue Reading