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rachel
You’ve heard about the value of having a registered trademark – a word, phrase, symbol, or design that identifies and distinguishes your brand and prevents someone else from trying to capitalize on the good reputation you worked hard for. Maybe you’re ready to take the plunge and apply for trademark registration with the United States...
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Life and business are adjusting to a “new normal” amidst the Coronavirus pandemic, but don’t start ramping up your business operations until you make sure you’re protected – get a COVID-19 specific liability waiver and safeguard against potential legal trouble! Who should use a waiver? Managing partner of our firm Rachel Brenke explained it best,...
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The US Senate is discussing rolling out round two of COVID-19 Paycheck Protection Program (PPP) funds.  Here’s the quick 411 on what you need to know and how to maximize the benefits as a small business owner:   Who’s eligible? Small businesses that saw a 50% or more decrease in revenue in the in previous...
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  The Gist Of This Episode:  Are you a business owner who has taken advantage of PPP and/or EIDL, or are you considering it? Listen to this episode first! Rachel sits down with her own CPA, Andrew Jordan, to discuss updates and some of the pitfalls to using these services that you may not be...
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Whether it be to stay in touch with distant relatives and friends, for the sake of growing your professional network, or really because you often have found yourself bored with extra downtime at home these past few months; a large majority of society is on some form of social media. We all tend to comment,...
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Businesses have to adjust, not to just one specific thing or incident, but constant shifts in the reality of the commercial world. Business is not like Monopoly where there is a set way to win/succeed, although occasionally you may have the urge to “flip the board” in anger. These days, plenty of business owners are...
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By registering your source indicator with the United States Patent and Trademark Office, you lock in special protections to the business and brand you work hard to develop. There are different ways to register your mark depending on what fits your current business activity, but depending on the type of registration, some of the benefits...
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Your brand is the #1 important thing in your business. ⁣ ⁣Sure. Other things are too. But your brand is what’s going to make or break your business if you can’t attract consumers and set yourself apart. Good products and customer service are not enough anymore. ⁣ Think about your favorite companies. I’m sure some...
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Heath Ledger’s Joker starring in “The Dark Knight” tells us, “if you’re good at something never do it for free.” Is this true? Should we always spend every ounce of our skill towards the effort of increasing the bottom line? It depends who you ask, but whether you’re a law firm, a photographer, a restaurant...
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Forbes contributor, Jill Griffin recently interviewed Rachel for a career feature.  In that interview, she asked her about when she wanted to be an attorney, how she is different from other attorneys, the types of clients Rachel has, and more. The main takeaway that Rachel wants you to have is to get your business and...
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