Your brand is the #1 important thing in your business.
Sure. Other things are too. But your brand is what’s going to make or break your business if you can’t attract consumers and set yourself apart.
Good products and customer service are not enough anymore.
Think about your favorite companies. I’m sure some logos just came to mind (like Apple) Some color aesthetics (like Tiffanys). There’s a reason millions+ are put into brand. They are the foundation on which the pitch for sales of products and services sits.
Logo. Business name. Marketing assets (photo, video, content).