Now that we’ve talked about how to achieve total brand protection, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers, videographers, brand kit developers, etc.)...Continue Reading

Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things...Continue Reading

The word “trademark” gets thrown around a lot, but what does it mean? Is owning a trademark really relevant to you as a small business owner? Today is your lucky day because we’re about to mic drop some serious trademark knowledge for you, right in your inbox! WHAT THE HECK IS A TRADEMARK? A trademark...Continue Reading

As an entrepreneur, you know how important it is to establish an identifiable brand that consumers recognize and trust. It’s why you spent time and money conceptualizing your business name, logo, slogan, and marketing content. What if I told you that you may not actually own any of it? *Record scratch* That’s right! There are...Continue Reading

Many people these days have at least part of their job in the virtual world. Bloggers, designers, and other jobs thrive specifically in keeping up with the nuances of the virtual world. More and more employment in these fields means more and more types of employment agreements. This article is not about the ins and...Continue Reading

What do you get when two telecommunications companies, an electric company involved in several industries, three software and tech companies, a grocery store chain, and two banks all walk into a bar? That bar is currently worth a whole lot of money. This joke was to gather these symbolic figureheads and titans of their industry...Continue Reading

This article does not have much legal bearing, it instead is meant to express what specific circumstances that a strong brand and trademark can help your business survive. A strong mark and specific message associated with a brand that only survives based on popularity is a story worth writing about. Imagine you build a culinary...Continue Reading

Most people can read the basic copyright warnings that are played before a movie, and it’s generally understood that there are similar copyrights in written work. One of the aspects of copyright some people fail to understand that just because your work has copyright protectable parts to it, does not mean that the work itself...Continue Reading

After recently celebrating the holiday’s many of us can appreciate the various enjoyable aspects despite how 2020 affected them. One of those most essential parts of the holidays is…the FOOD. Whether you await Aunt Becky’s special recipe for ham or your mother in-law’s prime rib, food often ties together family and friends for at least...Continue Reading

You may know him as the first overall NFL draft pick of 2019, or the number one scoring quarterback in fantasy football, or you may not know him at all because you don’t watch sports. Either way, his name is Kyler Murray, and he is the quarterback for the NFL team Arizona Cardinals. And whether...Continue Reading