Now that we’ve talked about how to achieve total brand protection, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers, videographers, brand kit developers, etc.)...Continue Reading

Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things...Continue Reading

As an entrepreneur, you know how important it is to establish an identifiable brand that consumers recognize and trust. It’s why you spent time and money conceptualizing your business name, logo, slogan, and marketing content. What if I told you that you may not actually own any of it? *Record scratch* That’s right! There are...Continue Reading

Most people can read the basic copyright warnings that are played before a movie, and it’s generally understood that there are similar copyrights in written work. One of the aspects of copyright some people fail to understand that just because your work has copyright protectable parts to it, does not mean that the work itself...Continue Reading

After recently celebrating the holiday’s many of us can appreciate the various enjoyable aspects despite how 2020 affected them. One of those most essential parts of the holidays is…the FOOD. Whether you await Aunt Becky’s special recipe for ham or your mother in-law’s prime rib, food often ties together family and friends for at least...Continue Reading

50 million albums sold, 140 million Instagram followers, 10 Grammys, and an estimated net worth of 360 million dollars, Taylor Swift is a pop culture icon. From her first big hit, Our Song to her new Folklore album debuting at number one in its first week of release, Swift is known for singing and writing...Continue Reading

Whether it be to stay in touch with distant relatives and friends, for the sake of growing your professional network, or really because you often have found yourself bored with extra downtime at home these past few months; a large majority of society is on some form of social media. We all tend to comment,...Continue Reading

The value of copyrighted work exists not just in the feeling of your original work. Seeing your name on the cover of the book (electronic or hardcover) is a wonderful thing. However, there’s the question that nearly every creative at some point is going to ask, where is the value in it? Is it worth...Continue Reading

Anyone who owns their own business understands the basic principles of investing. You are putting resources (money, time, assets) into some kind of trade, to gain something back, often more resources than what you put in. This can apply in aspects you may not always realize. Some people work countless hours to learn, train and...Continue Reading

“Have you gotten Disney PLUS yet?”   A question recently heard around the workplace, among students, and among neighborhood parents with children in the house. Disney boasts exponential recent growth in the market of streaming services with positive reactions to their new streaming service Disney PLUS. However Disney was responsible for creating movies that united...Continue Reading