What do you get when two telecommunications companies, an electric company involved in several industries, three software and tech companies, a grocery store chain, and two banks all walk into a bar? That bar is currently worth a whole lot of money. This joke was to gather these symbolic figureheads and titans of their industry...Continue Reading
This article does not have much legal bearing, it instead is meant to express what specific circumstances that a strong brand and trademark can help your business survive. A strong mark and specific message associated with a brand that only survives based on popularity is a story worth writing about. Imagine you build a culinary...Continue Reading
You may know him as the first overall NFL draft pick of 2019, or the number one scoring quarterback in fantasy football, or you may not know him at all because you don’t watch sports. Either way, his name is Kyler Murray, and he is the quarterback for the NFL team Arizona Cardinals. And whether...Continue Reading
When you see the golden arches what do you think of? Obviously the McDonalds brand! But what do you think about first: is it the delicious BigMac, or maybe the “Ba Da Ba Ba Bah, I’m Lovin’ it” slogan being advertised on your TV, or maybe it brings you back to your childhood with your...Continue Reading
By registering your source indicator with the United States Patent and Trademark Office, you lock in special protections to the business and brand you work hard to develop. There are different ways to register your mark depending on what fits your current business activity, but depending on the type of registration, some of the benefits...Continue Reading
Your brand is the #1 important thing in your business. Sure. Other things are too. But your brand is what’s going to make or break your business if you can’t attract consumers and set yourself apart. Good products and customer service are not enough anymore. Think about your favorite companies. I’m sure some...Continue Reading
Lady A, the popular country band formerly known as Lady Antebellum recently change their name due to their being high racial tensions and the term “antebellum” having certain racial connotations. Anita White, a popular R&B/Blues/Gospel artist, heard this announcement and the nation heard quickly that she had been professionally known as Lady A for nearly...Continue Reading
During this season of quarantine and more downtime than expected for many, some people have chosen to engage their minds with games (cards, board games, video games, etc.). Let’s play a quick game. No need to google, just test yourself, and grade yourself. Below are five names, you identify the product/service they sell. Goldman Sachs...Continue Reading
Anyone who owns their own business understands the basic principles of investing. You are putting resources (money, time, assets) into some kind of trade, to gain something back, often more resources than what you put in. This can apply in aspects you may not always realize. Some people work countless hours to learn, train and...Continue Reading
Is your business special? How do consumers separate you? How do investors qualify you? What makes Corporation X different from Y and Z. Maybe the name, but many people are not going to remember names off of first glance. What is going to stick in someone’s mind? Why is your business the most memorable? What...Continue Reading
