Now that we’ve talked about how to achieve total brand protection, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers, videographers, brand kit developers, etc.)...Continue Reading
The word “trademark” gets thrown around a lot, but what does it mean? Is owning a trademark really relevant to you as a small business owner? Today is your lucky day because we’re about to mic drop some serious trademark knowledge for you, right in your inbox! WHAT THE HECK IS A TRADEMARK? A trademark...Continue Reading
As an entrepreneur, you know how important it is to establish an identifiable brand that consumers recognize and trust. It’s why you spent time and money conceptualizing your business name, logo, slogan, and marketing content. What if I told you that you may not actually own any of it? *Record scratch* That’s right! There are...Continue Reading
What do you get when two telecommunications companies, an electric company involved in several industries, three software and tech companies, a grocery store chain, and two banks all walk into a bar? That bar is currently worth a whole lot of money. This joke was to gather these symbolic figureheads and titans of their industry...Continue Reading
This article does not have much legal bearing, it instead is meant to express what specific circumstances that a strong brand and trademark can help your business survive. A strong mark and specific message associated with a brand that only survives based on popularity is a story worth writing about. Imagine you build a culinary...Continue Reading
You may know him as the first overall NFL draft pick of 2019, or the number one scoring quarterback in fantasy football, or you may not know him at all because you don’t watch sports. Either way, his name is Kyler Murray, and he is the quarterback for the NFL team Arizona Cardinals. And whether...Continue Reading
When you see the golden arches what do you think of? Obviously the McDonalds brand! But what do you think about first: is it the delicious BigMac, or maybe the “Ba Da Ba Ba Bah, I’m Lovin’ it” slogan being advertised on your TV, or maybe it brings you back to your childhood with your...Continue Reading
By registering your source indicator with the United States Patent and Trademark Office, you lock in special protections to the business and brand you work hard to develop. There are different ways to register your mark depending on what fits your current business activity, but depending on the type of registration, some of the benefits...Continue Reading
Your brand is the #1 important thing in your business. Sure. Other things are too. But your brand is what’s going to make or break your business if you can’t attract consumers and set yourself apart. Good products and customer service are not enough anymore. Think about your favorite companies. I’m sure some...Continue Reading
Lady A, the popular country band formerly known as Lady Antebellum recently change their name due to their being high racial tensions and the term “antebellum” having certain racial connotations. Anita White, a popular R&B/Blues/Gospel artist, heard this announcement and the nation heard quickly that she had been professionally known as Lady A for nearly...Continue Reading
